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Clarkent Rubén Mackay Castro, Teodoro Mauricio Escalante Bourne, Rubén Alberto Mackay Véliz, Teodoro Antonio Escalante Ramírez
142-152
Importance of marketing for the positioning of entrepreneurship in Ecuador
PDF (ES)
Katherine Arroyave Jiménez, Vinicio Cevallos Ponce, Shirley Rosario Ponce Merino, María Leonor Parrales Poveda
225-239
E-commerce: user experiences in their internet purchase
PDF (ES)
Miguel Augusto Baque Cantos, Amparo Bienvenida Baque Moran, Miguel Ángel Jaime Baque
50-60
Digital marketing and its impact on the commercial development of microenterprises in the city of Manta post-COVID 19
PDF (ES)
Edison Javier Guaña Moya, Alexandra Gladys Alvear Escobar, Ketty Jadira Ortiz Remache
226-242
Characterization of digital consumer Ecuador
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Luis Gerardo Santillán Lopez, Eva Leonor Medrano Freire
111-121
Social Networks an Alternative to Marketing in PYMES
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