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Marketing

Marketing

13 Items

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Maribel Pinargote-Yepez, Sandra Guevara–López , Maribel Rosero
75-83
Consumer Analysis and Sustainable Marketing: A Perspective towards Environmental and Social Responsibility
PDF (ES)
Maribel Pinargote- Yepez, Guillermo Brucil, Xavier Dávalos-Gonzales, Vinicio Guerra
44-55
Diagnosis of the tourism offer in the province of Imbabura
PDF
Esther Briggitte Castellanos Espinoza
28-48
Strategies for institutional strengthening
PDF (ES)
Edison David Andrade Sánchez, Paola Velasco Donoso, Newton Antonio Gallardo Pérez
57-71
Influencers or prescribers: brand preferences in advertising
PDF (ES) XML (ES) HTML (ES) EPUB (ES)
Dra. Lucía Sandoval Núñez, María Lyssette Mazó Quevedo, Juan Eduardo Uribe Domínguez
48-66
Millennials and tourist destinations: the case of Tabasco, Mexico
PDF (ES) HTML (ES) EPUB (ES)
Diego Wladimir Tapia Núñez, Xiomara Zúñiga Santillán
14-25
Factors influencing the acquisition of virtual and face-to-face courses Post-Covid 19: The case of the students at the State University of Milagro
PDF (ES) HTML (ES) EPUB (ES)
Bernardo Zambrano Velasco, Esther Briggitte Castellanos Espinoza, Mario Andrés Miranda Guatumillo
13-20
The E-Commerce in Ecuadorian companies: An analysis of the reports of the Ecuadorian Chamber of Electronic Commerce (CECE) in the context of the covid-19 pandemic
PDF (ES) XML (ES) HTML (ES) EPUB (ES)
Johana Maribel Balseca Mera, Anita Dalila Espín Miniguano, Aracelly del Rocío Portero Castillo
9-18
Marketing of Ecuadorian Influencers: effectiveness of content within the YouTube platform
PDF (ES) XML (ES) HTML (ES) EPUB (ES)