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Resumen
Taking into account the importance of social networks (media) and their utilization in marketing, a comprehensive study was carried out on this topic, and the challenges and opportunities produced by social networks were investigated. Social networki are instruments for building virtual communities, or social networks,for individuals with similar education, lifestyles,interests, or activities. Also, the performance of users as the main factors in this field as well as social networks' importance were studied. Opinion leaders were as well referred to as the effectiveness factor in social networks. In the end, some prevalent mistakes as regards utilizing social networks were introduced that organizations and businesses must take into account.
Referencias
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Yu-Qian Zhu and Houn-Gee Chen, 2015.” Social media and human need satisfaction: Implications for social media marketing “. Elsevier, 58(3), May-June, pp. 335-345.
Waad Assaad and Jorge Marx Gómez, 2011. “Social Network in marketing (Social Media Marketing) Opportunities and Risks”. International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT), 2(1), May, pp. 13–22.
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