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A Review of the Function of Social Networks in Marketing

Maryam Kaveh, Mohsen Gholami


Taking into account the importance of social networks (media) and their utilization in marketing, a comprehensive study was carried out on this topic, and the challenges and opportunities produced by social networks were investigated. Social networki are instruments for building virtual communities, or social networks,for individuals with similar education, lifestyles,interests, or activities. Also, the performance of users as the main factors in this field as well as social networks' importance were studied. Opinion leaders were as well referred to as the effectiveness factor in social networks. In the end, some prevalent mistakes as regards utilizing social networks were introduced that organizations and businesses must take into account.


Marketing, social networks, social media, social network users, opinion leaders

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Copyright (c) 2018 Maryam Kaveh, Mohsen Gholami

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