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A Review of the Function of Social Networks in Marketing
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Keywords

self-education
culture
self
teacher and musician
conducting and choral discipline

How to Cite

Kaveh, M., & Gholami, M. (2018). A Review of the Function of Social Networks in Marketing. Revista Publicando, 5(14 (2), 386-396. https://revistapublicando.org/revista/index.php/crv/article/view/1163

Abstract

Taking into account the importance of social networks (media) and their utilization in marketing, a comprehensive study was carried out on this topic, and the challenges and opportunities produced by social networks were investigated. Social networki are instruments for building virtual communities, or social networks,for individuals with similar education, lifestyles,interests, or activities. Also, the performance of users as the main factors in this field as well as social networks' importance were studied. Opinion leaders were as well referred to as the effectiveness factor in social networks. In the end, some prevalent mistakes as regards utilizing social networks were introduced that organizations and businesses must take into account.

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References

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niyosha Jafari Momtaz, 2011. ” Provide a solution to clever marketing using social networking concepts “(Master's thesis). Khajeh Nasir University.

Yu-Qian Zhu and Houn-Gee Chen, 2015.” Social media and human need satisfaction: Implications for social media marketing “. Elsevier, 58(3), May-June, pp. 335-345.

Waad Assaad and Jorge Marx Gómez, 2011. “Social Network in marketing (Social Media Marketing) Opportunities and Risks”. International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT), 2(1), May, pp. 13–22.

Dilhan í–ztamur and Ä°brahim Sarper Karakadılar, 2014. “Exploring the role of social media for SMEs: as a new marketing strategy tool for the firm performance perspective”. 10th International Strategic Management Conference,150, pp. 511-520.

Germán Aní­bal Narváez Vásquez and Edgar Montalvo Escamilla, 2014. “Best practice in the use of social networks marketing strategy as in SMEs “.International Conference on Strategic Innovative Marketin,148, pp.533-542.

Georgios Tsimonis and Sergios Dimitriadis, 2014. “Brand strategies in social media “. Marketing Intelligence & Planning, 32(3), pp. 328-344.

Vedran Podobnik and Ignac Loverk, 2015. “Implicit social networking:discovery of hidden relationships, roles and communities among consumers “. 19th International Conference on knowledge-based and intelligent information and engineering systems, pp. 583-592.

Dureen Jayaram, Ajay K. Manarai and Lalita A. Manrai, 2015. “Effective use of marketing technology in Eastern Euroup: web analytics, social media, customer analytics, digital campaigns and mobile applications“. Journal of Economics, Finance and Administrative Science(189), pp. 335-343.

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