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Maribel Pinargote-Yepez, Sandra Guevara–López , Maribel Rosero

75-83

Consumer Analysis and Sustainable Marketing: A Perspective towards Environmental and Social Responsibility

https://doi.org/10.51528/rp.vol11.id2401

Maribel Pinargote- Yepez, Guillermo Brucil, Xavier Dávalos-Gonzales, Vinicio Guerra

44-55

Diagnosis of the tourism offer in the province of Imbabura

https://doi.org/10.51528/rp.vol11.id2399

Esther Briggitte Castellanos Espinoza

28-48

Strategies for institutional strengthening

https://doi.org/10.51528/rp.vol10.id2395

Edison David Andrade Sánchez, Paola Velasco Donoso, Newton Antonio Gallardo Pérez

57-71

Influencers or prescribers: brand preferences in advertising

https://doi.org/10.51528/rp.vol9.id2320

Diego Wladimir Tapia Núñez, Xiomara Zúñiga Santillán

14-25

Factors influencing the acquisition of virtual and face-to-face courses Post-Covid 19: The case of the students at the State University of Milagro

https://doi.org/10.51528/rp.vol9.id2281

Dra. Lucía Sandoval Núñez, María Lyssette Mazó Quevedo, Juan Eduardo Uribe Domínguez

48-66

Millennials and tourist destinations: the case of Tabasco, Mexico

https://doi.org/10.51528/rp.vol9.id2280

Bernardo Zambrano Velasco, Esther Briggitte Castellanos Espinoza, Mario Andrés Miranda Guatumillo

13-20

The E-Commerce in Ecuadorian companies: An analysis of the reports of the Ecuadorian Chamber of Electronic Commerce (CECE) in the context of the covid-19 pandemic

https://doi.org/10.51528/rp.vol8.id2176

Johana Maribel Balseca Mera, Anita Dalila Espín Miniguano, Aracelly del Rocío Portero Castillo

9-18

Marketing of Ecuadorian Influencers: effectiveness of content within the YouTube platform

https://doi.org/10.51528/rp.vol8.id2145