Consideración de los factores o fuerzas externas e internas a tomar en cuenta para  el análisis situacional de una empresa

José Francisco Taipe Yánez; Jhony Fabian Pazmiño

Vol. 2 No. 3 (2015), Enterprise organization management

Vol. 2 No. 3 (2015)

Consideration of the external and internal factors or forces to be taken into account for the situational analysis of a company

Enterprise organization management

Published 30-03-2015

José Francisco Taipe Yánez⁺⁻
Jhony Fabian Pazmiño⁺⁻

José Francisco Taipe Yánez

Universidad Central del Ecuador

Jhony Fabian Pazmiño

PDF (Spanish)

Keywords

Situational analysis
Internal analisis
External factors or forces
Areas of the company

How to Cite

Taipe Yánez, J. F., & Fabian Pazmiño, J. (2015). Consideration of the external and internal factors or forces to be taken into account for the situational analysis of a company. Revista Publicando, 2(3), 163-183. https://revistapublicando.org/revista/index.php/crv/article/view/48

Abstract

In order to develop this work on the external or internal factors or forces that must be analyzed when carrying out a situational diagnosis in a company, it is important to start from the external environment in which the company or organization develops its business activities. This environment or business environment is divided into two, the macroenvironment and the microenvironment, in the first there are forces or factors such as economic, technological, political-legal, natural, demographic and socio-cultural, fundamental aspects that must be analyzed when the organization have decided to carry out a diagnosis for your company. While the microenvironment is made up of forces or factors that are closer to the company but that in the same way influence the daily activities of the company or organization and these are: competition, suppliers, substitutes, customers, intermediaries and the public. Business opportunities and threats are generated in the external environment. While in the internal environment business strengths and weaknesses are determined. This situational analysis of the company makes it possible to carry out the FODA matrix.

PDF (Spanish)

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