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Abstract
Este trabajo se centra en la utilidad y aplicación de la teoría de juegos para la toma de decisiones estratégicas por organizaciones de negocio, a través de la relevancia de la herramienta para la administración de empresas y sus aplicaciones en el mundo empresarial. El objeto de averiguación también desarrolla una propuesta de elementos analíticos para un juego no-cooperativo para analizar la mejor respuesta de una aerolínea frente a la entrada de otra de bajo costo. También incluye el desarrollo de un modelo predictivo para establecer los escenarios más probables.
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