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Evaluation of amount of strategic management of quality and building trust and its relationship with financial performance (Case Study: the Melli Bank of Ardabil province)
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Biazar, N., Alipour, H., & Lazemi, S. (2017). Evaluation of amount of strategic management of quality and building trust and its relationship with financial performance (Case Study: the Melli Bank of Ardabil province). Revista Publicando, 4(13 (3), 730-747. https://revistapublicando.org/revista/index.php/crv/article/view/998

Resumen

This study was aimed to evaluation of amount of strategic management of quality and building trust and its relationship with financial performance (Case Study: the Melli Bank of Ardabil province). Sample size was 223 people based on Cochran's formula. Sampling method was selected stratified random and multiplexing. The data collection instrument in this study was a standardized questionnaire that the reliability and validity of each of them was confirmed. This research in terms of aim and objective is applied research and in terms of performance, it is descriptive survey. Among the distributed questionnaires, 232 cases were analyzed. Spearman correlation test, linear regression and t-test were used for the analysis of research data. The results of Spearman correlation test for the first hypothesis showed that there is a significant relationship between strategic management of quality and building trust. In the correlation test of second hypothesis of the study, the achieved significant level was less than 0.05 that showed there is a significant relationship between strategic management of quality and financial performance. Spearman correlation test in third hypothesis showed there is a significant relationship between Building trust and financial performance. T test was used to test the hypotheses 4 to 5 that the results showed that the level of the strategic management of quality and building trust variables are more than average between employees.

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Referencias

Cutler.Philip, 2005, Cutler in market management, translator: AbdolReza Rezainejad, Farda Publications, Farda Management, Tehran, 2005, Third Edition

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Kowi, A, 2007, The Speed of Trust (what's changed everything), Translated by R, Sadafi Nejad, Tehran: Alam Publications.

Venoos. Davar, Safaeian. Mitra.(2003), Marketing of Banking services, Samt publications, Tehran.

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