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Resumen
We have to identify and specifically study all aspects of national economy, if we dream about having a healthy and dynamic economy or paving the way for economic prosperity aiming at dealing with economic deprivation. High capacity of handicraft industry, e.g. Ziloo (a type of Iranian rug) making, to produce new job opportunities, especially wort-at-home jobs, and its high potential to create economic growth in unhealthy economy of deprived areas revealsits high capability in wide variety of economic, social, and cultural spheres of rural areas. Carpet industries present ample opportunitieson the way to sustainable development, namely practicality and high added value, provision of raw material from local resources, need for small investment, simple work tools, simple marketplace, and the complementary role it plays in industries like tourism. The objective to conduct the present study is to examine challenges and opportunities presented bya circular economyforZiloo making. The results show effective factors contributing to an unfortunately unprosperous Ziloomarket as well as ever increasing price ofZiloo as insufficient representation and incomplete production cycle of this industry and its marketing-related difficulties. Surviving the ancient craft of Ziloo making requires support from civil authorities to save this ancient work of art, tied to Iranian history and identity, from obsolescence and disappearance.
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