Keywords
Cultura organizacional
Modelo de gestión
Plan de negocios
innovación
PyMEs.
How to Cite
Abstract
The study of concepts, difficult mentally and culturally-relevant concepts, which occupy a priority place in the national consciousness, remains one of the most modern and urgent problems of linguistic knowledge engineering science and linguistics. The article provides an overview of the main approaches to the study of the concept, its structure and content, as well as classification of concepts, conducted on various grounds. In the practical part of the article the main attention focuses on the description of the interpretive field of the concept "Fire", the identification of its general and specific cognitive signs in both English and Tatar languages. In this article, the interpretative field of the analyzed concepts is structured by phraseological units, proverbs and sayings, each of which reveals its part. Despite the fact that the concept "Fire" can be attributed to the generic units of the information base of the person, forming the naive picture of the world of any nation, there are certain national-specific features of the cognitive language environment which are identified at the level of the interpretation field.
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