Seguimiento de la campaña “all you need is Ecuador” en Twitter

Jorge Alberto González Alonso; José Francisco Taipe Yánez; Johny Fabián Pazmiño Linzán; Yudeisy Pérez González

Vol. 2 No. 4 (2015), Information Sciences

Vol. 2 No. 4 (2015)

Follow-up of the “all you need is Ecuador” campaign on Twitter

Information Sciences

Published 05-08-2015

Jorge Alberto González Alonso⁺⁻
José Francisco Taipe Yánez⁺⁻
Johny Fabián Pazmiño Linzán⁺⁻
Yudeisy Pérez González⁺⁻

Jorge Alberto González Alonso

Gerente Proyectos RML Consultores

http://orcid.org/0000-0002-9203-7067

José Francisco Taipe Yánez

Central University of Ecuador

Johny Fabián Pazmiño Linzán

Central University of Ecuador

Yudeisy Pérez González

Center for Marti Studies

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Keywords

Data mining
Knime
#allyouneedisecuador
Twitter

How to Cite

González Alonso, J. A., Taipe Yánez, J. F., Pazmiño Linzán, J. F., & Pérez González, Y. (2015). Follow-up of the “all you need is Ecuador” campaign on Twitter. Revista Publicando, 2(4), 2-10. https://revistapublicando.org/revista/index.php/crv/article/view/69

Abstract

Using a data mining tool such as KNIME messages sent over a period of five days, on Twitter and using the hashtag #allyouneedisecuador, could be obtained
The messages were classified in clusters using the k-mean algorithm and it was possible to classify these messages on five groups according to the indicators and forwarding messages and favorites.
The results are encouraging in terms of both the tool used to collect the Twitter messages: KNIME, as regarding the possibility of clustering.
The work allows to offer the analyst of campaign different possibilities to filter the results according to forwards and favorites and analyze the characteristics of these messages and users, such as travel agencies, with more impact, or less in relation to the analyzed campaign.

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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