Keywords
NoSQL
CRUD Operations.
How to Cite
Abstract
La principal característica del marketing estratégico es el hacer alcanzar los objetivos de una organización mediante la satisfacción de las necesidades a largo plazo del consumidor. Gracias a la aparición de la estrategia de segmentación la saturación del núcleo puede superarse ya que al diferenciar al mercado en subconjuntos se podían identificar y estandarizar procesos comerciales que beneficien a la empresa. El presente artículo científica tiene como propósito evidenciar las medidas para contrarrestar la saturación del núcleo central de mercado. Para lograr este objetivo se apoya en una investigación bibliográfica realizadas en la plataforma del directorio Scopus y estrictamente en documentos publicados en idioma inglés. Los principales resultados de la investigación radican en la declaración estrategias que permita a la empresa no caer o poder salir de la saturación del núcleo central.
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