Majid Mousavi S, Naami A. The Mediating Role of the Brand Preference in Bank Advertising and Brand Loyalty. Rev. Publicando [Internet]. 2018 Jun. 6 [cited 2025 Apr. 6];5(15(2):858-75. Available from: https://revistapublicando.org/revista/index.php/crv/article/view/1402