MAJID MOUSAVI, Seyyed; NAAMI, Abdollah. The Mediating Role of the Brand Preference in Bank Advertising and Brand Loyalty. Revista Publicando, "Quito, EC", v. 5, n. 15(2), p. 858–875, 2018. Disponível em: https://revistapublicando.org/revista/index.php/crv/article/view/1402. Acesso em: 3 apr. 2025.